← Back to The Clearing
Infrastructure

Newsletter Infrastructure Hub

Formspree setup, The Dispatch email status, and newsletter partnership outreach tracking. Everything that moves the needle on email subscribers.

Email Subscribers
0
Formspree not configured
Forms Needing Setup
15
YOUR_FORM_ID placeholder in 15 pages
Dispatch Issues Drafted
4
Issues #1–4 ready to send
Newsletter Pages
6
signup, archive, infrastructure hub

Formspree Configuration

Action Required — Manual Setup

Formspree requires account owner action (API key generation). The email pipeline is built and ready — it just needs the Formspree form ID. Estimated time: 5 minutes.

Why Formspree?

The newsletter signup, checklist downloads, and quick-start guides all need a way to collect emails without a backend server. Formspree handles this with zero server code — form submissions go straight to your email.

Cost: Free tier covers up to 50 submissions/month. The Clearing is currently at 0 subscribers, so there's plenty of headroom for growth.

Setup Steps
  1. Create a Formspree account Go to formspree.io and create a free account using your email. No credit card required for the free tier.
  2. Create a new form Click "New Form" → name it "Newsletter Signup" → copy the form ID (something like xpwzwqvd).
  3. Create a second form for the checklist Create a second form called "Checklist Download" and copy its ID separately.
  4. Find all 15 placeholder files Run this in the project root: grep -rl "YOUR_FORM_ID" *.html — this lists all 15 files that need the IDs replaced.
  5. Replace YOUR_FORM_ID in each file Open each file, find YOUR_FORM_ID, and replace it with the actual form ID. For checklist pages, use the checklist form ID. For newsletter/quick-start pages, use the newsletter form ID.
  6. Test the form Submit a test signup at clearing-ai.com/newsletter.html — you should receive the submission in your Formspree inbox and/or email.
Files With YOUR_FORM_ID (15 total)
  • ai-fatigue-checklist.html — Lead magnet: AI Fatigue Recovery Checklist (2 forms: top + bottom)
  • ai-fatigue-quick-start.html — Quick-start guide signup
  • ai-fatigue-recovery-checklist-pdf.html — PDF checklist variant
  • ai-weekly-audit.html — Weekly AI audit tool signup
  • community-hub.html — Community signup form
  • newsletter.html — The Dispatch signup (main newsletter)
  • daily-practice.html — 30-day challenge signup
  • checkin.html — Daily check-in tool (streak reminder signup)
  • ai-detox-plan.html — 30-day detox plan signup
  • mental-health.html — Mental health resources (contact form)
  • hiring.html — Engineering hiring guide signup
  • team-guide.html — Team manager guide signup
  • journal.html — Reflective journal (entry save/recall)
  • resources.html — Resource library signup
  • newsletter-outreach-dashboard.html — Outreach partnership contact form
Form IDs Reference (fill these in)

newsletter.html: https://formspree.io/f/[YOUR_FORM_ID]
ai-fatigue-checklist.html (form 1): https://formspree.io/f/[YOUR_FORM_ID]
ai-fatigue-checklist.html (form 2): https://formspree.io/f/[YOUR_FORM_ID_2]
ai-fatigue-quick-start.html: https://formspree.io/f/[YOUR_FORM_ID]
ai-fatigue-recovery-checklist-pdf.html: https://formspree.io/f/[YOUR_FORM_ID]
ai-weekly-audit.html: https://formspree.io/f/[YOUR_FORM_ID]
community-hub.html: https://formspree.io/f/[YOUR_FORM_ID]
daily-practice.html: https://formspree.io/f/[YOUR_FORM_ID]
checkin.html: https://formspree.io/f/[YOUR_FORM_ID]
ai-detox-plan.html: https://formspree.io/f/[YOUR_FORM_ID]
mental-health.html: https://formspree.io/f/[YOUR_FORM_ID]
hiring.html: https://formspree.io/f/[YOUR_FORM_ID]
team-guide.html: https://formspree.io/f/[YOUR_FORM_ID]
journal.html: https://formspree.io/f/[YOUR_FORM_ID]
resources.html: https://formspree.io/f/[YOUR_FORM_ID]
newsletter-outreach-dashboard.html: https://formspree.io/f/[YOUR_FORM_ID]

The Dispatch — Drafted Issues

Four issues are fully drafted and ready to send. Once Formspree is configured, these go out on a weekly schedule (every Tuesday morning, targeting inboxes before the week's velocity kicks in).

Send Schedule

Recommended: Every Tuesday at 8:00 AM in each reader's timezone. This catches people before the week's sprint begins. The Dispatch should feel like a calm Tuesday morning — not another notification demanding attention.

Tools to send: Formspree submissions collected in a spreadsheet. When a real email service is set up (Mailchimp, ConvertKit, Buttondown), all 4 issues import cleanly.

Newsletter Partnership Outreach

Outreach Status
Newsletter Subscribers Day-7 Email Day-14 Email Response
Bytes (bytes.dev) ~80k Sent Apr 24 Due May 8 No response yet
TLDR (tldr.tech) ~200k Sent Apr 24 Sent May 4 No response yet
SWE Weekly (swec.io) ~15k Sent Apr 24 Sent May 8 No response yet
Cody (cody.sh) ~10k Sent Apr 24 Sent May 8 No response yet
Devweekly (devweekly.com) ~30k Sent Apr 24 Sent May 8 No response yet
Day-21 Final Follow-up

Day-14 follow-ups have been sent (May 8 and May 12). If no response by Day 21 (May 15 or later), send one final brief email with a different hook stat. This is the last contact attempt — if no response, move on and focus on organic distribution.

Final follow-up angle suggestion: "71% of engineers say AI tools make them feel like observers in their own code — we wrote about why this is happening and what to do about it."

Final follow-up emails ready to send from newsletter-outreach/send-kit/ready-to-post/

What's Needed to Generate Subscribers

The email list is blocked on ONE manual step

Everything else is built. The pages, the forms, the 4 Dispatch drafts, the outreach emails — all done. The only missing piece is the Formspree API key, which Sunny needs to create manually.

Once Formspree is configured:

  1. Newsletter signup starts collecting emails
  2. The Dispatch sends to first real subscribers
  3. Checklist downloads collect email + send the PDF
  4. Reddit/LinkedIn/Twitter traffic converts to email subscribers
  5. Newsletter partnerships get an actual destination to send readers

Time to first subscriber after Formspree setup: same day. Time to 100 subscribers: depends on the outreach follow-ups and social distribution.

Quick Win: The 5-Minute Setup That Unblocks Everything

1. Open formspree.io

2. Click "Start with a template" → "Contact Form"

3. Copy the form ID from the embed code

4. In the project: grep -rl "YOUR_FORM_ID" *.html | xargs sed -i '' 's/YOUR_FORM_ID/your_real_id/g'

5. Test newsletter.html — email goes to your inbox

That's it. The whole email pipeline works. Everything else is done.

Newsletter Signup → Download Checklist → Outreach Dashboard →